The rise of micro-communities as cultural sanctuaries is remarkable. 🪩 As Boiler Room's research reveals, 65% of young people believe true self-expression emerges through authentic community rather than individual performance. This contradicts the prevailing narrative of a narcissistic youth culture obsessed with personal branding. 🏝️ I witnessed... See more

In my Midyear Macrotrend Update, I’d mentioned Offline, an agency that recently launched with the thesis that “community hosts are the new influencers.” Speaking with Amy Francombe for Vogue Business, Offline founder Andrew Roth further explains that, “ An influencer or a content creator is focused on producing content — their value is aesthetic or... See more

Brands can win if they create events that will bring people together in person. There are many ways to do this.