How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to the platform itself

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Time will tell if our decision was a good one for the investors and shareholders in SuperRare. But I know it was the right one for the community at a critical time for our industry. And the model will be copied by many fast followers because a true community must include community ownership.