Go To Market Strategies for Web3 Era

Airdrop is one of the most common GTM strategies that developers are using. Airdrops are when cryptocurrency projects distribute free tokens to their community in order to encourage adoption. This idea is comparable to receiving a free discount card in the mail to entice you to visit a new store in your neighborhood. However, the goal of a crypto a... See more

The key difference in Web3 era is, though the product still plays a vital role in its success, it doesn't have to come first though. A clear purpose and a stronger community play a major role in its success. A strong community with skin in the game works toward bringing more like-minded users to the community. 

In Web3 era communities play a major role in the success of a project, so founders should prepare strategies that bring communities together with a solid purpose. Founders should think of ways to build organizations that are community-owned