Saved by Keely Adler
From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical
Walk into Lululemon’s new Chicago flagship and you might wonder if you’ve stumbled into a wellness resort.
The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada... See more
The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada... See more
Shop and Awe: The Spectacle Economy Comes to Retail - Luxury Society
