Saved by Keely Adler
From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical
Walk into Lululemon’s new Chicago flagship and you might wonder if you’ve stumbled into a wellness resort.
The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada Goose... See more
The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada Goose... See more
Shop and Awe: The Spectacle Economy Comes to Retail - Luxury Society
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.