From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical

In a sense, this is another manifestation of “Power to the People.” While often viewed through the lens of socio-political or -economic strife, this flock toward the excessive and extravagant is a push against another type of commercialized institutionalism:  wellness .

From seductive night luxe, to innocent kidcore, it’s as

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Across food, across fashion and accessories, legal cannabis products, beverages, athleisure, skin care, supplements, and other permutations of consumer packaged goods and apparel, every manufacturing and last-mile strategy has become possible, from dropshipping to just-in-time, from small-batch to make-on-demand. Products begin their life as an unb

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-Fashion will test on demand delivery with a focus on high-touch experiences

What does this mean? All of the infrastructure and services that were once optimized for physical SMBs / mom-and-pops need to be overhauled to accommodate internet-first businesses. If you were a YouTuber and you walked into Bank of America asking for a small business loan, you would be met with a quizzical look followed by a polite but firm dismis... See more

The shifts triggered by the crisis could also reinforce the viability for digital fashion -- clothing rendered in computer-assisted design programmes either for prototyping purposes or to be 'worn' virtually (by avatars, or via augmented reality, for example) -- in place of tangible garments. “I have seen a need for people to express a deeper sense... See more

When I think about the clothes and accessories I want to buy, I assess how well they match with who I believe myself to be, propelling my ascension through each strata of Maslow’s Hierarchy of Needs.

Brands call the act of purchasing their product “converting,” counting how many “conversions” occur per day. This is perhaps my only religious ritual, ... See more