Unlike even the major league teams, Bananas aren’t focused on their performance and their paychecks. Instead, they’re focused on the fans. Every single night, players have multiple interactions with fans—multiple chances to hear about how they’re impacting the lives of spectators through their wild and crazy version

PBR didn’t use its marketing resources to convince consumers that the brand was cool. Instead, it actively lived out its beliefs as an outsider brand that deviated from the norm of its more traditional competitors. This made PBR seem cool to hipsters who themselves were outsiders to mainstream America

Savannah Bananas was the only idea that gave us more ideas. The second we heard it, we started thinking about all the other promotions we could run with a name like that.