From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
nytimes.com
From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
Savannah Bananas was the only idea that gave us more ideas. The second we heard it, we started thinking about all the other promotions we could run with a name like that.
Jesse Cole • Fans First
Welcome to the Circus of Baseball: A Story of the Perfect Summer at the Perfect Ballpark at the Perfect Time
amazon.com
Our bat boy dresses as Batman and gets his own theme music when he runs out to retrieve the bats. During pitching changes, pitchers come out on Segways, banana boats, motorcycles, pedicabs, you name it.
Jesse Cole • Fans First
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what
differentiates a brand and creates defensibility.