
Fans First

“The price of inaction is far greater than the cost of a mistake.” —Meg Wittman, CEO of eBay
Jesse Cole • Fans First
No one remembers our first brutal opening night. Or our failed horse race promotion. Or the halftime bagpipe band that put them to sleep. They remember us for the moments we created for them. They remember us for how we made them feel. They remember us for inviting them to stand with us and to believe that anything is possible—and that anyone can a
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There is a line between thinking of each fan as a person you want to share a moment with and thinking of fans as a thing that looks good on social media. The drive to make a moment should never stem from your interest. It stems from the fan’s interest. This isn’t hard to put into practice. For every decision, start with them. How do you lift them u
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If you want your team to function without you, you have to embody that question whenever your team seeks approval for their ideas. What do you think?
Jesse Cole • Fans First
If you’re not scared a little, you’re not thinking big enough.
Jesse Cole • Fans First
Being Fans First means taking care of your First Fans: your team.
Jesse Cole • Fans First
Instead of focusing on failure, focus on what you’re trying to do.
Jesse Cole • Fans First
It’s not what you miss; it’s what you hit in life. That’s what you’ll remember. That’s what everyone will remember.
Jesse Cole • Fans First
Too many people are too scared to be uncomfortable. It takes courage to put yourself out there, so they just stick with the status quo instead. Your job as a leader is to give your team a little push when they need it.