Sommeliers emerged as luxury goods in a world where the product (wine) was getting commoditized, and curation was the new differentiator. That’s exactly where jobs are headed.

A collection is a narrative that drives items’ desirability beyond their commercial value. Symbolic value of items in a collection is amplified through their associations with stories, histories, brands and personalities. A pair of Air Jordans that belong to Kanye’s collection are more valuable than the same pair sold by an anonymous seller on... See more