“The choices made by designers have a significant effect on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. […] How do you make room for humanity, with all its wondrous variations, in a society increasingly driven by metrics, algorithms, and profit? How can ecologically responsible designers consider a

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First, by focusing on the user, UCD has a tendency to obscure the experiences of other participants in the systems we design — those who aren’t end users, per se, but who interact with or are affected by the system.