I have always used frameworks to force insight. It’s an old trick of rhetoric: start in front of a large audience with the sentence “There are three key aspects to [name of topic]...” and even if you only think of one at the beginning, the other two will always come to mind; to what I call the prepared mind. So my flip charts have been about forcin

directing attention through a process called framing. Both directly and indirectly, he tells you what to look for, influencing what you see—and what you miss. Framing

Think of your house or apartment and how it is shaped. When you look at it from the outside, does one room jut out farther than the others? Do you have an odd-shaped sun room, or is it just a square? How it looks—where the walls are, where the windows are placed, the location of the doors, and so on—is determined by how the house is framed out. In