Framing

When a team takes the time to visualize their options, they build a shared understanding of how they might reach their desired outcome. If they maintain this visual as they learn week over week, they maintain that shared understanding, allowing them to collaborate over time. We know this collaboration is critical to product success.

how we frame our discovery work to ensure alignment and to identify key risks.

It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. It’s the all-important problem framing that opens up the solution space. And finally, we need to discover the soluti

Reframe Problems. Reframing is how designers get unstuck. Reframing also makes sure that we are working on the right problem. Life design involves key reframes that allow you to step back, examine your biases, and open up new solution spaces.

Much of the work when tackling an ill-structured problem is framing the problem itself.5 How we frame a problem has a big impact on how we might solve it.

The process of shaping the vision begins by clearly articulating the problem that the team will try to solve. This essential step is often overlooked, or we assume everyone knows what the problem is. The quality of a problem statement increases our team’s ability to focus on what really matters — and, more importantly, ignore what does not. By deve

Reframe Problems. Reframing is a change in perspective, and almost any design problem can use a perspective switch. • What perspective do I actually have? • Where am I now coming from? • What other perspectives could other people have? Name them, and then describe the problem from their perspective, not yours Redescribe your problem using some of t