Think of your house or apartment and how it is shaped. When you look at it from the outside, does one room jut out farther than the others? Do you have an odd-shaped sun room, or is it just a square? How it looks—where the walls are, where the windows are placed, the location of the doors, and so on—is determined by how the house is framed out. In

“framing” has the ability to dramatically increase or decrease your perceived value to prospects.