Formats Unpacked: Boiler Room
Previously, a lot of short-form video content lacked a format. Creators were obsessed with aiming for one-off viral hits that attract large audiences. The problem is that variability is incredibly hard and without a format, the audiences are usually drive-by. Now we’re seeing well-structured ideas that are still short-form, but thanks to the... See more
Formats Unpacked: Meet Cutes LDN
BD: My entire gig is built on identifying, defining, executing and refining superformats for brands, agencies and publishers. That's *because* done right they are ownable, modular and scalable. And therefore durable and valuable.
🤔🔮 The Late 2020s Survival Guide 🔮🤔
Why YouTube packaging (titles, thumbnails) matters in an abundance-of-choice, recommendation-driven world, despite occasional pure-content virality.
TRANSCRIPT
And I think it's not so different from Hollywood, right? This is not some completely new concept where in Hollywood, however you package and present the movie, that's also why they package in a bunch of actors. They're like, okay, more people will come to see it if George Clooney's in it.
And more people will come to see it if we present the
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