Doing so always imposes some additional friction on the content creator, but the benefit is breaking one monolithic feed into more distinct units, allowing users the ability to shift gears mentally by seeing and anticipating the structure, much like how a magazine is organized.

We wrote a five-hundred-word blog post. It worked. Great! Promote it to more places. Rip out the ideas from the copy and turn it into audio, video, or imagery. Use it to inspire deeper or tangential forms of education. Blow it out into an e-book. Make it your keynote speech or book. Don’t do more like it. Do more with it to expand upon initial succ

... See more

Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.

• Immediate Tempo

• Fast signals, responsive POVS

• Tactical plays and trend taps

• Built for cultural relevance

• Mid-Term Rhythm

• Strategic arcs and narrative development

• I... See more