fastcompany.com

Crypto enables new ways for musicians (and other creators) to directly capture the value they create in a couple key ways:

"There are so many facets to what crypto can enable, including the creation of community-owned platforms. That's the biggest shift—it's tough (or near impossible) to build wealth without ownership, and artists have never had ownership of platforms. If you look at the market cap of Spotify, look at the value of Patreon, it's in the billions of dolla... See more

What’s groundbreaking about crypto is that it shifts the web from social currency to economic currency. When I like your Instagram post today, I grant you some social capital; what’s the equivalent for the cryptomedia age? Me “liking” your content may mean me financially investing in your success and sharing in future income. Maybe Spotify’s Year i... See more

In the last decade, blockchain technology and crypto have been laying the foundations for an alternative reality in which humans interact and organise themselves without the mediation of a third party. Crypto currencies are a US$2T asset today and billions of dollars are being traded globally without the need of a bank or intermediary, with transac... See more

So crypto enables creators to bypass gatekeepers.

Crypto, and specifically NFTs (non-fungible tokens), can accelerate the trend of creators monetizing directly with their fans. Social platforms will continue to be useful for building audiences (although these too should probably be replaced with superior decentralized alternatives), but creators can increasingly rely on other methods including NFT... See more

Using the so-called “platform internet” isn’t always an investment, in an explicit monetary sense. Crypto can turn some of those passive efforts – scrolling, exploring, socializing – into financial transactions. What would it mean to live in a world where every single image, song, health record, Twitter “like” and blog post has a discrete token att... See more