Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

First, think outside the box. Then associate your thoughts with things you have observed or experienced. This is the essence of creativity. Always be filling your “card catalog” with experiences and knowledge. Then take those cards and put them together in different combinations.

1. Collecting: Gathering interesting ideas


2. Connecting: Drawing connections and organizing materials


3. Creating: Producing something new