Food & Bev: A New Approach

The next Beyond Meat or RxBar may not gain a following by selling through traditional grocery. Instead, it's more likely than ever to go direct-to-consumers, via its own website.

The promise of the internet has always been a low barrier to entry enabling unique people and brands to find passionate audiences and sustainable business models. That is more possible now through the combination of direct distribution, vertical focus and (often) direct monetization models. But the brands that can pull off DTC strategies need to be... See more