Making the most of victories is what the flywheel principle is all about (see the previous chapter on The Map for a brief description of the flywheel concept). I’ve come to see the flywheel effect as one of the most important strategic principles to come from all of our research into why some companies become great, why some fail to become great, a

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I’ve come to see the flywheel effect as one of the most important strategic principles to come from all of our research into why some companies become great, why some fail to become great, and why some fall from greatness. The big winners are those that take a flywheel from ten turns to a billion turns rather than crank through ten turns, start ove

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Our flywheel is powered by content that audiences in SEO find through a variety of channels: search engines, social media, word of mouth, conferences and events, email subscriptions, referring links on other websites, etc. The process of creating that content, amplifying it through various channels, reaching new audiences via that amplification, an

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