Saved by Sam Blumenthal
Five-star growth: Using online ratings to design better products
In his April 2015 letter to shareholders, Amazon founder/CEO Jeff Bezos listed the four requirements for a “dreamy business”: “Customers love it, it can grow to very large size, it has strong returns on capital, and it’s durable in time—with the potential to endure for decades.” We want Prime to be such a good value, you'd be irresponsible not to b
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Direct-to-consumer model can only work if companies know who their customers are. Granular customer segmentation allows precision targeting, leads to better retention, and higher-value customer acquisition. Best approach here is to go beyond demographic and psychographic, and build taste profiles, like Netflix and TikTok do. Then, we will know whic
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