Saved by Lígia Mattos
Five graphic trends to keep in your sights in 2025
Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
Like many writers before me, I tend to lean on vague hand-waving when the need to define taste, or rather, good taste, arises. A common trope is to use the phrase US Supreme Court justice Stewart famously gave to describe obscenity, a similarly hard-to-describe bedfellow of taste, in 1964: “I know it when I see it.” In design, good taste can be kno... See more
Elizabeth Goodspeed on the Importance of Taste – And How to Acquire It
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I... See more
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
