Five graphic trends to keep in your sights in 2025

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I

A good designer is able to craft all those associations, bringing in “the right mix of history and the future” to create a resonant narrative for consumers. Brands must build on past associations but go beyond nostalgia to novelty.