Saved by Lígia Mattos
Five graphic trends to keep in your sights in 2025
Like many writers before me, I tend to lean on vague hand-waving when the need to define taste, or rather, good taste, arises. A common trope is to use the phrase US Supreme Court justice Stewart famously gave to describe obscenity, a similarly hard-to-describe bedfellow of taste, in 1964: “I know it when I see it.” In design, good taste can be kno... See more
Elizabeth Goodspeed on the Importance of Taste – And How to Acquire It
A brand is not ‘a logo’, nor is it even strictly ‘design’. A brand is an experience, a feeling, a sense and a vibration that oozes out of every interaction (however fleeting) between your business and a prospective client.
Liam Veitch • Stop Thinking Like a Freelancer
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I... See more
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
it is the almost mystical process of balancing different elements of a design in an aesthetic way that separates the proverbial men from the boys.
Andrew Juniper • Wabi Sabi: The Japanese Art of Impermanence
Neubrutalism (not to be confused with New Brutalism) appears to be the latest design trend. It's high-contrast, bold, and colorful, with heavy typography and thick lines. It never seems outdated because it avoids being fashionable. The duration of this design trend is a topic of debate, but it will eventually be replaced by another design trend, an... See more
Chris Kernaghan • Trends Will Come and Go, but Good Design Is Forever
The design firm has to be able to make the right choices around what’s going to be the most critical thing that will break through to consumers to build that relationship—that familiarity yet distinctiveness that connects with consumers.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Good branding signals other things related to class and positionality – if an experience looks good, it’s because it was crafted at some point by a designer and a creative director who had the time, skills, and zeitgeist awareness to know what looks good (one of the founders of the swim club mentioned above is a graphic designer by trade, as an exa... See more