First Impressions of Vision Pro and VisionOS

Note how different Apple’s strategy is from the vision in Meta’s and MagicLeap’s pitches. These companies point towards radically different visions of computing, in which interfaces are primarily three-dimensional and intrinsically spatial. Operations have places; the desired paradigm is more object-oriented (“things” in the “meta-verse”) than app-... See more

The Impending VR Moment

The iPhone didn’t happen in a vacuum. Apple needed to learn to make low-power devices with the iPod; flash memory needed to become viable at an accessible price point; Samsung needed to make a good enough processor; 3G networking needed to be rolled out; the iTunes Music Store needed to provide the foundation for the App Stor... See more

Norris’ team discussed communications, collaboration and wellness applications of the device, including a FaceTime-like app for AR/VR with virtual avatars. They talked about ways to let users of the headset attach virtual notes to objects in the physical world that they could view later in AR and immersing people wearing the device in events such a... See more

At a high level, the pitch is not that this is a new kind of dynamic medium, but rather that Vision Pro gives you a way to use (roughly) 2D iPad app UIs on a very large, spatial display. Those apps are organized around familiar UIKit controls and layouts. We see navigation controllers, split views, buttons, text fields, scroll views, etc, all arran... See more