Fireworks And Flywheels
THE FLYWHEEL No matter how dramatic the end result, building a great enterprise never happens in one fell swoop. There’s no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum unti
... See moreJim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
The flywheel, when properly conceived and executed, creates both continuity and change. On the one hand, you need to stay with a flywheel long enough to get its full compounding effect. On the other hand, to keep the flywheel spinning, you need to continually renew, and improve each and every component.
Jim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
Over time, companies typically layer on additional lanes (e.g. Thumbtack adding performance marketing on top of SEO) as they reach diminishing returns on their early growth channels, but in almost every case companies start with just one successful lane.
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
That said, if there is one thing I’ve learned, it’s that your revenue model significantly contributes to, or fights against, your ability to create a flywheel for your business. It directly creates or throttles customer behavior.
Giff Constable • Designing Revenue Models | giffconstable.com
flywheel is a heavy circular weight that can be used to store energy. Apply energy to the wheel and it begins to spin. It starts slowly due to its natural inertia, however, the more energy you apply to the wheel the more momentum you build up and the faster it spins. At some point, you can stop applying energy and the flywheel will keep spinning on
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