The self as perfected brand, the self as digital avatar, the self as data mine, the self as idealized body, the self as racist and anti-Semitic projection, the child as mirror of the self, the self as eternal victim. These doubles share one thing in common: all are ways of not seeing. Not seeing ourselves clearly (because we are so busy performing

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try as i might, i can only seem to understand myself through the fictions of the more actualized — and, just as i reassure myself that i am drawn to this media because of some predetermined, inherent sense of self, i wonder if it is creating me, too. who would i be if i stopped consuming things? what would there be left to feel?