Saved by Ted Glasnow
Finding your distribution advantage
The follower model
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
- Follower-based distribution: It is easier for people with large followings to distribute new cont
Nir Zicherman • How to Build a Better Social Network
(3) Competitive advantage - do you have something unique which is hard for others to replicate? (note: brand positioning/messaging can be a feature of this, and first-mover advantage definitely helps if it gets traction, however ideally it will have novel features or capabilities that are challenging to replicate and solve an unmet consumer need)
Luke Weston • A Potentially Unpopular Opinion on the Future of DTC
Brand & story marketing advantages
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stro... See more
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stro... See more
Find & accelerate your marketing advantages to grow much faster
Being different, unique, and advantageous in the eyes of your customers.
Roland Frasier • Business Wealth Without Risk
This is where most positioning frameworks would have given Substack the wrong advice. They would say that Substack absolutely needed to stick to the thing that makes them most unique and was the most core to their identity. Surely it is better to be a one-of-a-kind “paid publishing platform” rather than yet-another newsletter platform! Isn’t it imp... See more