Saved by Ted Glasnow
Finding your distribution advantage
How today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
(3) Competitive advantage - do you have something unique which is hard for others to replicate? (note: brand positioning/messaging can be a feature of this, and first-mover advantage definitely helps if it gets traction, however ideally it will have novel features or capabilities that are challenging to replicate and solve an unmet consumer need)
Luke Weston • A Potentially Unpopular Opinion on the Future of DTC
Sometimes the product innovation is the distribution
interconnected.org
