Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
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Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
The first phase of work in scaling up your acquisition of customers should be devoted to achieving two additional types of fit: language/market fit, which is how well the way you describe the benefits of your product resonates with your target audience, and channel/product fit, which describes how effective the marketing channels are that you’ve se
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