When you’re an early-stage startup founder, your job is clear—find “product:market fit” (Silicon Valley–speak for “a product that a significant portion of customers in your market love, use, and will pay for”), then scale.

One of the brilliant things about Language-Market Fit is that you can do this before a single line of code is ever written. And if you do it well, it can help you shape your product direction.

founders build something people want by following a sound product development strategy. They spend their time building new features based on what early users say they want. Then, when they think they are ready, they launch, take stabs at getting more users, only to become frustrated when customers don’t flock to them.

Language-Market Fit is essentially the process of understanding your users’ Mental Models and using Frames of Reference that resonate with them. If