Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

So many businesses make the fatal mistake of trying to ram a product down the throats of a market because they think it’s a great product. It never works,” he said. “What does work—and what produces phenomenal results—is getting to know the demand and the needs and wants and dreams and desires of people, then crafting products that satisfy those ne

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In pursuit of product-market fit, you should be less of a data scientist and more of an anthropologist. Every week I see teams pretending to be scientists and analyzing metrics on a test group of a few hundred users who came from odd sources unrepresentative of their broader