Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

It might not seem like it, but little language changes like this can have a large impact. I think it's easy to underestimate the effect this can have because very little about the product has to change—to many product-oriented founders it doesn't seem ”real.” Because of this, many founders choose by default the market framing (aka “positioning”) th... See more