Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
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Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
So many businesses make the fatal mistake of trying to ram a product down the throats of a market because they think it’s a great product. It never works,” he said. “What does work—and what produces phenomenal results—is getting to know the demand and the needs and wants and dreams and desires of people, then crafting products that satisfy those
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Your goal is not only to validate your theory of the market, but to discover your ICP (Ideal Customer Profile). This is your “perfect customer”—a segment almost comically over-specified to be so perfect for your product that you are truly the best choice in the market, and they would be crazy not to buy. You will then aim all of your marketing... See more
Jason Cohen • A Smart Bear » The roadmap to Product/Market Fit… maybe
The founder’s question isn’t just “what problem am I solving?”
It’s “Can my users name this problem yet, or do I have to name it for them?”
If they can name it, you’re in a race. You need to be faster, better, and cheaper than the alternatives they already see.
If they can’t, you’re in a different game. Your first job isn’t building the product. It’s... See more
It’s “Can my users name this problem yet, or do I have to name it for them?”
If they can name it, you’re in a race. You need to be faster, better, and cheaper than the alternatives they already see.
If they can’t, you’re in a different game. Your first job isn’t building the product. It’s... See more