Feature creep

We have a core feature offering that is very strong. A small feature idea comes up that serves a subset of the market, but it isn’t too hard to do and it isn’t a bad thing, so we indulge. Repeat that thought process a hundred times and you have a cluttered UI, a large team, a slow product, and no obvious path forward.

It’s easy to think of Zoom’s simplicity as a competitive advantage, but this kind of simplicity is actually hard to implement in practice. Customers request endless features while competitors emerge with a longer list of functionality. Yet I observe that it’s a distinctive quality of networked products that they often do one thing well.

Steve believed she’d do better with a product that wasn’t loaded down with every thingamabob the product designers could dream up. He believed that stripping away nonessential features made products easier for people to learn from the start and

The more features you add, the less chance you have of coming across a new feature that is of real value to someone.