Fashion Month, unstacked

Call-out Instagram accounts like Diet Prada flourished despite contributing nothing more than public complaints about designers’ failures to adhere to the Current Thing; fashion stopped being fun.

Fashion implies a desire to see and be seen while affirming the need for public spaces and occasions. To the tech world, those positive externalities look suspiciously inefficient

This shift is smart, maybe even necessary. But it’s also messy. Writers are now leaning into viral formats like listicles, roundups, and traffic-bait headlines. They spend time upskilling on new features so they’re not left behind. Substack Notes feels like a watercooler in an office where everyone’s job is ... Substack.

In order to protect exclusivity, stores had to commit to even larger buys, ordering more clothes than they could possibly sell. Then, when they couldn’t move the stuff, they’d return it. Thanks to the rise of fast fashion and the luxury market’s simultaneous attempt to keep up with its impossible pace, it all started to feel disposable. So detrimen... See more

-Fashion will test on demand delivery with a focus on high-touch experiences