So why is the misconception of a gap between the rich and the poor so hard to change? I think this is because human beings have a strong dramatic instinct toward binary thinking, a basic urge to divide things into two distinct groups, with nothing but an empty gap in between. We love to dichotomize. Good versus bad. Heroes versus villains. My count

We tend to assume that all items on a list are equally important, but usually just a few of them are more important than all the others put together. Whether it is causes of death or items in a budget, I simply focus first on understanding those that make up 80 percent of the total. Before I spend time on the smaller ones, I ask myself: Where are t

activists who devote themselves to protecting vulnerable animals and their habitats tend to make the same mistake I’ve just described: desperately trying to make people care, they forget about progress.

Hammers and nails. If you are good with a tool, you may want to use it too often. If you have analyzed a problem in depth, you can end up exaggerating the importance of that problem or of your solution. Remember that no one tool is good for everything. If your favorite idea is a hammer, look for colleagues with screwdrivers, wrenches, and tape meas

Factfulness is … recognizing when we get negative news, and remembering that information about bad events is much more likely to reach us.

Unfortunately, the people on Level 4 paying for ReliefWeb are the same people we asked about the trend in natural disasters. Ninety-one percent of them are unaware of the success they are paying for because their journalists continue to report every disaster as if it were the worst.

Many of my fellow Europeans have a snobbish self-regard built on an illusion of a European culture that is superior, not only to African and Asian cultures, but also to American consumer culture.

The goal of higher income is not just bigger piles of money. The goal of longer lives is not just extra time. The ultimate goal is to have the freedom to do what we want. Me, I love the circus, and playing computer games with my grandchildren, and zapping through TV channels. Culture and freedom, the goals of development, can be hard to measure, bu

There are three common warning signs that someone might be telling you (or you might be telling yourself) an overdramatic gap story and triggering your gap instinct. Let’s call them comparisons of averages, comparisons of extremes, and the view from up here.