Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Li Jinli.substack.com
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Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
China has successfully integrated multimedia content with shopping platforms, a feat that the US is only starting to crack with initiatives like Instagram’s Shops and Shopify’s competitor Shop.
Jess Li • What the US can learn from China on social commerce
Instagram’s linear commerce strategy is the most efficient path to competing with the likes of Amazon, Alibaba, and the new crop of markets like Verishop. But to maintain that path, platforms like Instagram will have to keep its best content creators happy. Mosseri may have to redefine his platform’s rules and engineering strategies to do so. The... See more