Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
added by sari · updated 2y ago
added by sari · updated 2y ago
Customers are more able to imagine physical products and services on display when demos are located in spaces with high ceilings. Equally, customers are more likely to digest and understand contracts and T&C’s when they are in spaces with lower ceilings.
sari added 2y ago