Through compelling pavilions and exhibits, awe-inspiring art and architecture, and incredibly immersive experiences, we can design a physical space where everyone can feel, touch, and see the future.
"Hyperphysical retail at its simplest is multisensory. It leans into the five senses of sight, sound, touch and potentially even smell and taste. That essentially captures what it means to be human,” says Jacqueline Windsor, UK retail leader at PwC and a partner in the Strategy& Deals team. “These pop-ups are a manifestation of that and are in ... See more