Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
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Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
Saved by sari
There’s a name for this phenomenon: the Cathedral Effect.2 Studies have shown that the environment we find ourselves in powerfully shapes our thinking. When we are in a space with high ceilings, for example—think of the lofty architecture of classic churches invoking the grandeur of heaven—we tend to think in more abstract ways. When we’re in a roo
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