Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
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Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
Saved by sari
Taking architecture seriously therefore makes some singular and strenuous demands upon us. It requires that we open ourselves to the idea that we are affected by our surroundings even when they are made of vinyl and would be expensive and time-consuming to ameliorate. It means conceding that we are inconveniently vulnerable to the colour of our
... See moreThere’s a name for this phenomenon: the Cathedral Effect.2 Studies have shown that the environment we find ourselves in powerfully shapes our thinking. When we are in a space with high ceilings, for example—think of the lofty architecture of classic churches invoking the grandeur of heaven—we tend to think in more abstract ways. When we’re in a
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