Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight

This architectural mode of enclosure and enfolding suggests sanctuary, retreat, and escape. From the narthex entry one is invited to lose oneself in this space that channels the pilgrim into a labyrinth of octagons and circles, inviting a wandering that seems to escape from the driven, goal-oriented ways we inhabit the “outside” world. The pilgrim

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