Expectations
Manage expectations: Experiences are largely relative. If it’s better than expected, it’s better.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
If expectations are too low, you don’t get the gig, and you’ll never have a chance to engage with a customer.
Seth Godin • Expectation and delight
it is often when we have our own high expectations of how something should play out that we are the most disappointed with what we receive.