Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
marketingbrew.com
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
When you're talking about customer lifetime value, you basically want to get her when you're in her consideration [stage], and when she's ready to shop you want to be that first brand that comes to mind. Once the baby comes she's not necessarily shopping for maternity clothes any more. It's a limited time window we have to catch her. It's the... See more
Sarah Drumm • Superkin: How do you sell maternity wear to modern mothers? | Thingtesting
Women’s football isn’t an underground scene anymore – it’s mainstream. So why do brands still act like the game is niche – or worse, an afterthought? The women’s game has been doing well partly because it’s been free from the usual wave of bad marketing, giving players and fans space to stay unapologetically themselves. But as women’s football... See more
instagram.comAn incredible spot from PnG showcasing supportive mothers helping their children persevere through difficult circumstances on their way to becoming Olympic champions. This spot was made for the 2016 Summer Olympics in Rio.
Sports are truly nothing without the sacrifices that so many mothers have to make. With that... See more
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