When you're talking about customer lifetime value, you basically want to get her when you're in her consideration [stage], and when she's ready to shop you want to be that first brand that comes to mind. Once the baby comes she's not necessarily shopping for maternity clothes any more. It's a limited time window we have to catch her. It's the... See more

At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire... See more

At the highest level, Pattern’s marketing approach for their family of new brands was simple: Don’t just create products; provide guidance on how to use them as well so customers get the fullest possible benefit of their purchase.