The foundation for Nike’s “Energy Marketing” through ‘The Business of Hype’: Drieke Leenknegt

At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire connectiv... See more