Every’s Master Plan

Given the above, you might be surprised to learn that until about a year ago I didn’t primarily think of myself as a writer. I thought of myself as a founder who liked to write. About a year ago, I decided to flip that: I started to think of myself as a writer who also builds things.

There’s a tremendous friction that arises when you don’t allow yourself to do what you really want to do with your life. You make a lot of halfway decisions to negotiate your competing priorities: what you want, and what you want to want.

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more

I used ChatGPT to find role models who had tread this path before me. While I had feared that no one else had successfully combined being a writer with building a valuable business, I learned that I was wrong. Sam Harris, Bill Simmons, Kevin Espiritu, and several other creators had done exactly this—and well.

I hired Kate Lee as our editor in chief ... See more