Every’s Master Plan

0.1% Ideas: Turning Life Into A Video Game

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​What idea do you think is true AND underpriced?

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Here’s mine: The most productive people design life like a video game.

I had this red pill moment when I saw the following:

The laziest person I’ve ever met play a video game for 16 hours straight, 7 days per week.

My brain began to hurt: The laziest person I k... See more

The most important question for me is, "How do I want to spend my days?" And the answer is: I want to spend my time thinking, creating, and ideating with a small group of people to build a beautiful, creative, values-aligned business. I am not interested in 14-hour work days, back-to-back meetings that deplete my energy, can’t catch a breath to-do ... See more

I like thinking small. I like thinking of my reader as an individual.

And even if I did this out of sheer stubbornness at first, I’ve come to think this is exactly the strategy for creatives in the current moment.

There are now so many tools for people who want to bypass the system. Almost none of them existed when I started my lonely path as a one-p... See more