Everyone's talking about taste

Negative taste is the ability to tell when something is bad. Positive taste is the ability to make something that is good. Indeed, one might even say that there is only one kind of taste and positive taste is simply negative taste plus skills. 

“Butter” is the term we use to describe interactions & experiences that are just so smooth. Rich, easy, delicious. Hard to define formally, but you know it when you see it / feel it.

Taste is eating software. Taste is the new weapon.