Every Day a Groundhog Day

The nature of our fad culture is driving more value not just to those who blow up, but to those who can hold on to their 15 seconds of fame, a task made harder thanks to our information overload.

In other words, old ideas have an advantage in a world of abundant content. This is a paradox: An environment that makes it easier to spread new ideas also makes it more likely for old ideas to gain more prominence.