The Vader Paradox
"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more
Dror Poleg • In Praise of Ponzis
sari added
It also means that increasingly the real value or trick won’t be in blowing up, though of course, it will only get harder and harder to do so as we continue to exponentially increase our output of content, but rather in holding on to the 15 seconds of fame once we have it.
tals.substack.com • Every Day a Groundhog Day
sari and added
Consume old stuff when you're young and new stuff when you're old. This is the opposite of what most people do
David Perell • Tweet
Tejas Gawande added
Algorithms have us addicted to distraction, and we need a "Slowness Revolution" to pull us out
Rival products (burgers, pop songs, political parties) tend to grow more alike over time, because creators copy more successful rivals to replicate their success and steal their customers/audiences.
Paradoxically, this increases the value of being different.
Paradoxically, this increases the value of being different.
Gurwinder • 30 Useful Principles
Alara and added
Brands are forced to continually spend resources on new content to make sure that the promoting pressures are relevant given changes in population and identity.
Matt Wallaert • Start at the End: How to Build Products That Create Change
The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.
Jack Self • THE BIG FLAT NOW: Power, Flatness, and Nowness in the Third Millennium
sari added
Spending money doesn't change the fundamental laws of supply and demand. There is a ton of content out there, but the next generation of consumers want content by people they understand. 40% of millennials believe their favorite creators understand them better than their friends.
Ari Lewis • Quibi Can Turn It Around By Doing This — Ari Lewis
sari added
The struggle for uniqueness has now become the main engine of mass production and mass consumption. But to enlist the yearning for uniqueness in the service of a mass consumer market (and vice versa), a consumer economy must also be an economy of fast-ageing objects, almost instant obsolescence and the rapid rotation of goods, and so also of excess
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