Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem
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Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem
The reason timeless content is a better long-term investment is because you can continue to reuse, re-publish, and re-share this content long into the future. The more you write, the bigger your library of usable content grows.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
How to capture an audience and build a platform that stands the test of time