Escape Competition Through Authenticity
The key is to figure out in which world or subculture your version of ‘it’ is valued, and ply your trade there. Find the place where who you are and how you communicate and comport yourself represents something approaching the ideal for that subculture. That’s the place where your own version of the It Factor will take you from competent to a heroi
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
“The way to escape competition is through authenticity.”