Entertain or Die: How to Build an Entertainment Powerhouse
Story, narrative, entertainment, world-building, creative universes are all part the new brand management framework. All the world’s a stage. Ash NYC “invents” hotels that are “cinematic monuments.” Oysho, an Inditex brand, has something called “Oysho TV.” Red Bull and Telfar TV were there first. “We are very focused one creative storytelling... See more
Ana Andjelic • The age of SUPERCONTENT
Dave realized that content was a commodity. Anyone could create content, but you can’t create a personality. That is how Barstool's content model was born. The company's model relies on four tenets:
Ari Lewis • How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis
How to win as a culture brand with AI | Jasmine Bina posted on the topic | LinkedIn
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From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches.
Master Beyond Branding by @folchstudio and @elisava.school is... See more
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