Emotional Design: Why We Love (or Hate) Everyday Things

If you design according to these rules, your design will always be attractive,

what matters is the history of interaction, the associations that people have with the objects, and the memories they evoke.

wants can often be more powerful than needs in determining the success of a product.

Americans tend to want to excel as individuals, whereas Japanese wish to be good members of their groups and for others to be satisfied with their contributions.

Special items all evoked stories.

A person’s self-identity is located within the reflective level, and here is where the interaction between the product and your identity is important as demonstrated in pride (or shame) of ownership or use.

reflective design considers the rationalization and intellectualization of a product.

Shape and form matter. The physical feel and texture of the materials matter. Heft matters.

The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance, and usability.