added by Nathan Spainhour · updated 18d ago
Elizabeth Goodspeed on the power and perils of the mockup
- We value the virtual representation of an object more than we do the object itself (Walter Benjamin would like a word!) You can see this phenomenon as well in the proliferation of brands executing brief, localised wildposting campaigns in cool New York neighbourhoods. While these might catch the eye of a handful of locals, the value of these print ... See more
from Elizabeth Goodspeed on the power and perils of the mockup
Nathan Spainhour added 18d ago