Earl Lee, co-founder and CEO of HeadsUp, on the modern data stack value chain
Jan-Erik Asplundsacra.com
Saved by Ted Glasnow
Earl Lee, co-founder and CEO of HeadsUp, on the modern data stack value chain
That single view of the customer is all important. This will often require a major technological investment, ranging from a box of tech Band-Aids to an entire re-platforming. Do whatever you need to get there before a disruptor
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
The next step is data transformation. Data transformation is the process of converting data from one format to another. Reasons for doing this could be to optimize the data for a different use case than it was originally intended or to meet the requirements for storing data in a different system. Data transformation may involve steps such as cleans... See more
Data Engineering • The Open Data Stack Distilled into Four Core Tools
There’s a huge fragmentation of customer data and marketing content across disparate systems and, too often, no unified view of the company’s inventory, let alone its customers. This needs to be rethought.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Data and Customers Become Critical Assets of a Company
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
This basic stack is so accepted (and frankly so much easier now with AWS etc.) that we rarely question it. But it's ridiculously inefficient. Why should every potential business need to build all 3 parts of this stack when their core innovation or value add comes primarily from one or two?