That is, they don’t treat digital strategy as separate from their overall strategy. Instead, they lead with a digital-first mentality and make sure their digital strategy touches all aspects of their organizations.

consumer needs at a specific moment,

aligned with the vision and strategy of

Slow content—a recipe, for example—will work best on Pinterest.

compelling value proposition to its frequent visitors, who can order and pay ahead for their coffee, before they walk into a Starbucks store.

Unlike startups, legacy companies have assets they can’t ignore and shareholders who demand profits.

synergies between physical and digital channels for creating a powerful omnichannel experience

Mastercard started Masterpass, and Visa introduced Visa Checkout

drivers with riders