Driving Digital Strategy: A Guide to Reimagining Your Business

organizational culture of “not invented here” syndrome.

Rapid changes in technology also warrant continuous learning.

Customer-Focused Innovation.

Market Growth.

unclear who owns the solution.

humor and catchy titles but also on the medium and the authenticity of the message.

collaboration and competition

share resources, compete and collaborate, and co-evolve.

are a B2B2C company,

desktops, where browser search dominates, on mobile devices consumers spend over 90 percent of their time on apps, not browsers.