1. Through repetition, they have hardwired an activity

When you repeat what you’ve learned, you strengthen those connections. Like we discussed throughout this book, the more you do something, the more you strengthen the connections.

There’s a statement I often hear: I am wired this way. Scrap that, because by virtue of how the neurons in our brains associate with one another, we can shape our thoughts, habits and behaviours to rewire the subconsciously programmed beliefs we hold about ourselves. The story we tell ourselves about ourselves underpins how we perceive ourselves.