Don't Find A Niche. Become The Niche.
substack.com
Don't Find A Niche. Become The Niche.
Define your own intersection of ideas by writing about topics nobody else is writing about and putting a name to your perspective. When you write about a specific topic, you’ll find you and your audience share common challenges that double as areas of entrepreneurial opportunity and topics to write about. As you write this way, you will define your
... See moreperell.com • Audience-First Products — David Perell
Leaving the attention economy doesn’t mean vanishing. It means choosing to matter to fewer people, more deeply. It means owning the means of distribution. It means publishing like a human being instead of a content mill. It means you stop playing to the house odds and start building your own game.
Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy
Start within a niche, and then
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Finding this sort of internal power is an individual art to master and probably will not be clear when you first start creating online. When people start putting themselves out there fully, they are at peak uncertainty and crave a roadmap. As I like to say, don’t find a niche, find a mode or a state you can keep showing up in.
Paul Millerd • The Great Creator Arbitrage Opportunity | #200 🥳
This technique of tying niche topics to universal questions is a powerful way of tapping into new audiences and expanding your reach outside of your particular industry or category.