Don't Find A Niche. Become The Niche.
substack.com
Don't Find A Niche. Become The Niche.
And so the more authentic you are to who you are, and what you love to do, the less competition you’re gonna have. So, you can escape competition through authenticity when you realize that no one can compete with you on being you. And normally that would have been useless advice pre-internet. Post-internet you can turn that into a career.
Naval Ravikant • The Internet Has Massively Broadened Career Possibilities
The most profitable niche is you. Your unique skills, interests, and experience overlap in a way that allow you to solve profitable problems for people you enjoy working with. The authentic don’t have to compete with anyone but themselves.
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
The problem with niche strategy, in a nutshell, is that it's a reliable destroyer of the human spirit. It's built on the assumption that we can segment ourselves, and turn one static aspect of the self into an economic engine that makes the rest of our life feel how we wish it'd feel. It's a nice idea in theory, but after everything I've
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