As writers, we all start out imitating each other, wanting to “be like” the person who inspired us to write. But at a certain point, once the fundamentals have been learned and the lessons have started to crystalize, a fork in the road presents itself. “Do I want to keep trying to be a “Better” version of someone else? Or is it time I become a new

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And so the more authentic you are to who you are, and what you love to do, the less competition you’re gonna have. So, you can escape competition through authenticity when you realize that no one can compete with you on being you. And normally that would have been useless advice pre-internet. Post-internet you can turn that into a career.

Your business exists in the context of a marketplace, but also in the context of your lived experience.  Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you ... See more