Don't Find A Niche. Become The Niche.

The problem with niche strategy, in a nutshell, is that it's a reliable destroyer of the human spirit. It's built on the assumption that we can segment ourselves, and turn one static aspect of the self into an economic engine that makes the rest of our life feel how we wish it'd feel. It's a nice idea in theory, but after everything I've experience

1. I didn’t pick a niche . I have often admired and envied people who have their one thing —whether it’s literature, urban planning, art history, sociology, mathematics, architecture, software—because I have never been able to commit like that. The usual advice is to “niche down” if you want to build an audience for your newsletter, but trying to pic

Turns out, there's a stark difference between creating true fans around one narrow, rigid aspect of yourself, and creating true fans of a dynamic, evolving human. Niche strategy is great at the former, but the latter requires something else entirely.