Whether you are paying attention to your existing customers or to just your potential customers Whether you could make your business better (however you define that) instead of just making it bigger Whether your business really needs scale to succeed Where the upper bound to that scale might be, the place where profit and enjoyment have diminishing

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Begin to Think About: Whether you are paying attention to your existing customers or to just your potential customers Whether you could make your business better (however you define that) instead of just making it bigger Whether your business really needs scale to succeed Where the upper bound to that scale might be, the place where profit and

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this approach will be mocked and jeered at by startup junkies, crazed hustlers hungry for scale, or anyone who is just in it for cold, hard cash. But it's important to remember what you want here. Personally, I want to do something I love, with healthy profits and the absolute time freedom to live life the exact way I like it. I would not sacrifice

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